DoubleClick was one of the major competitor for Google in the online advertising. Due to the acquisition of DoubleClick, Google will become the front runner in online and digital advertising. So what would be the possible impact?. As, Eric Schmidt, Chairman and CEO of Google mentioned, the merger will spawn new realm in digital and online advertising, resulting in more reach for publishers and advertisers and more revenue to both. Thus, Google will step up its business by letting its publishers and advertisers to grow.
This acquisition may also force Google's competitors to rethink or raise the bidding amounts on planned acquisitions.
Hats off to Google. I feel Google Adsense publishers and advertisers are going to benefit more, because of this acquisition.
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