Advertisement for Firefox 3 in Live search result

While was trying some search keywords related to Firefox 3 in Live search engine, I happened to notice a very important advertisement. It is nothing but an advertisement of Firefox 3 on top of all Live search results. I just entered "firefox 3 download" as the search key.

Even though Microsoft may be gaining some dollars through this advertisement, its like a two edged sword. Most of the live search queries are coming from Internet explorer with Live.com as default search engine. This advertisement is trying to convert the existing IE users to Firefox 3, in Pursuit of Dollars. I feel Microsoft Live search team need to learn some competitive ad filtering tips from Google team. Or does this shows, ice is melting?.

Have look at an another instance, where dell makes use of Hcl keyword for its laptop ad. Are you still using IE, then this is the time to change.